APR earned ₩289.7bn in FY2025 on average equity of about ₩384.7bn, a return on equity above 75%, and the first half of 2026 annualizes higher.
Overseas revenue rose 178% year on year in the second quarter to more than ₩700bn, which is 92% of APR's total sales.
APR reported second-quarter revenue of ₩767.5bn, up 134.2% year on year, with operating income of ₩190.6bn and a 24.8% operating margin.
APR Co., Ltd. (278470) reported new tests of two cream batch groups flagged by Singapore's health regulator, Korea Economic Daily reported Friday.
APR (KRX:278470), South Korea's largest beauty distributor, disputed Singapore's Health Sciences Authority finding of methyl red dye in a Medicube skincare product Wednesday, citing its own laboratory results showing non-detection.
| Period | 278470 | KOSPI | Difference |
|---|---|---|---|
| 1 week | -14.6% | -1.5% | -13.1% |
| 1 month | +9.6% | +5.2% | +4.4% |
| 3 months | -2.7% | -22.6% | +19.9% |
| 6 months | +47.6% | +31.3% | +16.3% |
| Year to date | +70.6% | +58.7% | +11.9% |
| 1 year | +81.1% | +108.9% | -27.8% |
Closed at 72% of the way from its 52-week low (₩211,000) to its 52-week high (₩464,500).
APR is a Korean beauty company built around one unusual idea: sell a home skincare device and then sell the creams and serums that go with it. Its Medicube brand covers cosmetics, while AGE-R is a line of handheld devices for at-home radiofrequency and microcurrent treatments — the kind of thing that used to require a clinic visit. The combination gives it a razor-and-blades economics that most cosmetics companies lack. Founded in 2014 and listed in Seoul in 2024, it sells heavily through its own online channels and through Amazon and Costco in the United States, which has become its largest overseas market. For a US reader it sits somewhere between a direct-to-consumer skincare brand and a small consumer electronics company, riding the same wave of global interest in Korean beauty that lifted Amorepacific a decade ago.
| Sector | Consumer | Employees | |
| Market | KOSPI | Founded | |
| Korean name | 에이피알 | Head office |
| Symbol | Last Price |
|---|---|
| 033780KT&G Corporation | ₩172,500 -1.3% |
| 003230Samyang Foods Inc. | ₩1,417,000 -0.5% |
| 090430AMOREPACIFIC Corporation | ₩143,300 +0.6% |
| 021240Coway Co., Ltd. | ₩99,400 +1.2% |
| 271560Orion Corporation | ₩126,300 -2.3% |
| 051900LG H&H | ₩294,000 +0.9% |
| 161890Kolmar Korea | ₩145,800 -3.2% |
| 257720Silicon2 Co., Ltd. | ₩48,000 -1.0% |
| 192820Cosmax, Inc. | ₩275,500 -2.3% |
| 097950CJ Cheil Jedang Corp. | ₩183,400 -1.3% |