Samsung shows integrated AI ecosystem at Berlin IFA

Samsung Electronics is showing its "AI Living" vision at IFA 2026 in Berlin through September 6. The exhibition runs in Berlin's Humboldt Carré convention center with interconnected devices using artificial intelligence to manage household functions smoothly.

Samsung positions itself against LG, which is showing a competing "Zero Labor Home" concept at the same venue. Both companies are fighting to lead the AI home appliance market.

Samsung Electronics' FY2025 revenue was ₩333.6 trillion. The company's first-half 2026 operating income hit ₩89.5 trillion, more than triple the ₩32.7 trillion from a year earlier. The surge came mainly from higher semiconductor prices.

Sources

  1. Dailian
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