Orion launches cheddar cheese potato chips

Orion Co. is launching Pocaips Cheddar Cheese flavored snack chips to expand its core potato chip brand into new taste options. The product targets growing demand for cheese-flavored and savory snacks among Korean consumers.

Pocaips is one of Orion's main snack brands. The company regularly extends existing brands into new flavors based on consumer testing and market research. New flavors help refresh store shelf space and boost sales with existing customers.

Orion operates manufacturing and distribution across cookies, crackers, beverages and frozen foods with significant export sales to Asia and Western markets worldwide.

Sources

  1. Yonhap
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