Amorepacific launches dermatology-exclusive skincare line

Amorepacific's skincare brand Ilyoon is launching \"Derma Expert Pro,\" a new product line sold only through dermatology clinics and medical spas. The first product is a specialized treatment cream designed for skin problems that doctors treat in clinical settings, reported Yonhap.

This move shows how Korean beauty brands are building direct sales to dermatologists alongside regular retail and online stores. Dermatologist-recommended products can charge higher prices and position brands in the medical beauty market that serves skin doctors and clinics.

Amorepacific is South Korea's largest cosmetics company. The company makes skincare, color cosmetics, haircare, and fragrance brands sold in Korea and around the world through retail stores, online sites, and professional channels.

Sources

  1. Yonhap
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