Hite Jinro Launches Highball Gift Sets With Redesigned Glasses - Newsis

Hite Jinro (000080) announced limited Ilpoom Jinro highball gift sets with redesigned glasses and a new mixing tool Friday, Newsis reported. The company developed a stick that combines measuring and stirring functions and redesigned its existing highball glass to hold 350 milliliters.

The two-bottle set contains two bottles of Ilpoom Jinro 25 and one redesigned glass for mixing the drink. The three-bottle version adds a third bottle and the new measuring and stirring stick alongside one of the glasses.

Sales begin in the second week of September through large supermarkets for two-bottle sets and warehouse stores for three-bottle sets. The company's market capitalisation was ₩1.1 trillion at Friday's close.

Sources

  1. Newsis
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