Naver (KRX:035420) announced Wednesday that Naver Pay will integrate with CJ ONE, a Seoul-based lifestyle rewards membership platform, enabling cardholders to earn and redeem points across merged merchant networks. The partnership expands Naver's fintech payments reach while giving CJ ONE access to Naver's 30 million+ payment app users.
Naver Pay members can register CJ ONE memberships within the Naver Pay app and accumulate CJ points at offline merchants where CJ ONE is accepted. The integration is live immediately.
Naver's market capitalisation was ₩31.6 trillion at Thursday's close. First-half 2026 fintech payments revenue of ₩2.1 trillion grew 18% year-over-year. Payment volume per transaction has risen as more merchants adopt Naver Pay QR codes and mobile wallets gain consumer adoption.
Loyalty program integrations are standard practice for payment platforms seeking to compete with bank-owned systems (Shinhan Card, Samsung Card) and fintech rivals.
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| Symbol | Last Price |
|---|---|
| 035420NAVER Corporation | ₩213,500 +2.9% |