Hyundai E&C opens Hillstate anniversary pop-up - Newsis

Hyundai Engineering & Construction Co., Ltd. (000720) opened a Hillstate pop-up store in Seoul's Seongsu district, Newsis reported Friday. The event marks the housing brand's twentieth anniversary and began on September 4.

Hyundai E&C is operating the store with Musinsa's 29CM platform through September 10. The site includes brand, customer-experience and merchandise areas built around Hillstate's updated identity and three stated brand themes.

The company's market capitalisation was ₩13.3 trillion at Friday's close. The temporary store is located at the first Eeguhome Seongsu location and will run for seven days.

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